Curiosity

The holy curiosity, as Albert Einstein named it, it is in every genius manners and hard to find any great master without a curious character. This great trait I have in my personality grants me an active mind and not a passive one, which I found very useful during my studies in both my previous university and now in Coventry.

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My curiosity was the key driver to make me change my career path from Accounting and Finance to International Human Resource Management. I learnt what I needed to know about numbers and how to manage the costs and revenues within the organization. But it was time to understand how the organization sets its goals, objectives, and position.

My first week in CULC particularly my first lesson in Strategy Planning, gave me a brief idea on how micro and macro environmental factors have major effects on the company as a whole. It increased my curiosity even more when I started working on my first course work on GOOGLE, to want to learn about the appropriate frameworks such as PESTEL, and Porters 5 Forces that should be used to detect these factors.

Moreover, I learnt in Marketing in the Global Age lectures that marketing has evolved to be based on building a profitable relationship with customers and meet their expectations.   I became more curious about how to change the way I view products and services I receive in my daily life, from grabbing a simple cup of coffee to staying at a 5 star hotel, and to achieve that; it was mainly by paying careful attention to every word my tutors say in lectures with never hesitating to ask for further clarifications. Especially, choosing to work on Premier Inn’s marketing plan for my final course-work, I enjoyed the challenge of learning about a new industry and how to relate what has now became obvious to analyze a proper SWOT/TOWS analysis, market segmentation, targeting, and positioning.

As for my third module in my first term, APS Academic and Professional Skills; I decided to take it as my personal guideline for my future success in all the other modules and develop my skills as a future HR professional. I found the opportunity to meet the Head of HR of London Excel highly valuable, and I was very keen to put as many questions as I wanted Adam Chircop to clarify about the main duties and challenges I should be expecting in my future role.

Furthermore, during my 10 weeks in CULC I trained my mind to always relate theories to practices, facts, and most of all logic. And to do so, I find it absolutely crucial to be a good listener, and an excellent observer to generate new ideas, which made me always question myself and others and seek for logical answers for my doubts and curiosity. Likewise, collecting information is also beneficial for future opportunities and better probability of success.

 

One thought on “Curiosity

  1. Very interesting! Keep going! With your further understanding of market segmentation, what do you think is the relevance of market segmentation in the context of marketing strategy and what are the key international market segmentation issues?

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